IR has long been a study in deliberation and restraint — not what you might immediately associate with the rapid-fire ideas, opinions and dialogues of today’s social media. Yet social media can be a powerful driver for meeting IR’s objectives — helping you attract, engage and inform investors and others who can burnish or burn your company’s reputation and value.
In many companies, marketers were the first to jump on the social media bandwagon, excited by the opportunity to connect more personally with customers. On their heels were public relations managers, who saw how audiences could lend colour to their corporate narratives and affirm their social responsibility efforts. Now, it’s IR’s turn to engage.
To learn more about social media for investor relations download the full whitepaper.
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Published: 7 May, 2013