At global3digital we pride ourselves on our interest in corporate social media and have been publishing commentary and thought leadership since September 2011. In that time we have seen the world of corporate communications really begin to adopt online networking by interacting via social media platforms with investors, the media, clients and other interested parties. In addition, there has also been a significant increase in online chatter on the subject including expert commentary on regulatory governance and for us personally, questions on the use of social media for corporate communications from our clients.
This white paper has been written due to this increased interest and contains our opinion supported by extensive online research into corporate communications and the corporate social media activity of the FTSE 100. Our aim is to start a conversation about the effects of the lack of guidance from the Financial Conduct Authority (FCA) on corporate social media use in the UK. We looked at the FTSE 100 and how they are managing to leverage the opportunities of online networking with investors, traders, the media and other interested parties without violating any financial guidelines. We discuss what we can learn from their online activities for corporate communications and whether new guidelines need to be introduced in the UK for public companies to be able to embrace the opportunities of digital networking.
global3digital is one of the UK’s leading specialist digital corporate communications agencies, with a blue chip client base spanning the breadth of UK Plc and beyond. We design and develop corporate websites, online reports and mobile apps, all of which are underpinned by our industry renowned 24/7 support and knowledge outsourcing services.
To discover more about us please visit our own website www.global3digital.com
Published: 3 December, 2013