Deutsche Bank 2012 Wide

Professional development

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Demystifying company accounts and valuations - Module One and Module Two

"This course exceeded my expectations. Not only was it very informative, it was highly enjoyable. The course tutor is excellent, and made complicated concepts easy to understand. Great value for money - a challenging, yet satisfying course."

*Please be aware that this is a two day consecutive course. The dates shown below are the first date, and the cost is for both modules.

If you are working in IR or financial PR you need to understand financial statements and be able to answer questions from analysts, investors and the financial press. This two-part course will help you achieve this by providing foundation knowledge in understanding a set of accounts.

Module One will clearly explain accounting jargon, together with the relevance and limitations of financial statements. You will learn how to identify which key numbers are important in communicating your company’s story and the issues that need explaining.

Module Two will apply this foundation knowledge to understanding what really influences valuation of companies; both financial and non-financial factors. It will give an introduction to the key principles behind valuation methods and a comprehensible explanation of Discounted Cash Flow and what factors influence it. Cost of capital will be clearly explained and we will discuss how analysts really use and interpret financial information.

A Q&A session with a guest speaker from the City will provide an invaluable insight into which factors really make a difference from a practical perspective.

Who should attend
Module One
This course is designed for people who have no formal accounting training. It caters for practitioners who need to communicate with the financial markets and would be of enormous benefit to anyone handling financial information such as annual and interim reports. No financial expertise is assumed. It is relevant to anyone studying for the CIR qualification.

Module Two
IR practitioners and those who already have a sound grasp of basic accounting concepts who want to understand in more depth how financial analysts and investors look at companies. It is not necessary to have a financial background to benefit from the course; however, participants should have completed Module One of the course - *see dates below - or have an equivalent understanding of accounts.


  • 9.30am to 4.30pm Tuesday 23 May, 2017
  • 9.30am to 4.30pm Wednesday 12 July, 2017
  • 9.30am to 4.30pm Wednesday 4 October, 2017


  • Central London


  • IR Society members (£838 + VAT): £1005.60
  • IR Society members - outside UK (£838): £838
  • IR Society Premium members (course allowance included in membership package): £0
  • Non-members (£1198 + VAT): £1437.60
  • Non-members - outside UK (£1198): £1198

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