Course programme and booking
Dates:
Location:
Costs:
This course is suitable for anyone working in investor relations, corporate communications or financial PR who communicates with the media
The course includes:
Journalist
• Provide an overview of a typical day in a newsroom, explaining key deadlines
• What is a journalist’s agenda? How to get the most out of the relationship
• What is the level of knowledge / research done on companies?
• Use of quotes and other sources - what does ‘off the record’ mean
Financial PR Advisor
• Writing a press release - how best to get your message across, what not to do
• What impact does the media have on the markets and share prices
• Managing board expectations
• How to develop relationships with the press
• New media impact of e-communications, blogs, webinars etc.
IR Practitioner
• Role of media in getting your company’s message to the market
• How to use journalists to your advantage and manage their expectations
• Internal processes in place to handle the media, training of key staff, disaster planning
• Dealing with rumours and speculation, when to comment, who to put forward
• How to give a good interview - company’s view
Export this course to a calendar application
Downloads an ICS file, which can be imported into applications such as Google Calendar, Apple iCal and Microsoft Outlook.