Foundation Level - Practical IR tools and techniques

Dates:

9.00am to 4.00pm Thursday 19 July, 2012
9.00am to 4.00pm Thursday 25 October, 2012

Location:

Central London

Costs:

IR Society members (£385 + VAT): £462
IR Society members - outside UK (£385): £385
IR Society Premium members (course allowance included in membership package): £0
Non-members (£520 + VAT): £624
Non-members - outside UK (£520): £520

Course description
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This course is suitable for anyone who has taken the Introduction to financial markets for IR course and for those wishing to update themselves on the latest methods of communication available to the IR professional.

The course covers:

Methods of communication and getting the message across
• Where does IR fit in corporate communications?
• Strategy and storytelling
• Internal and external audiences
• IR Communication programme

Shareholder targeting
• Share register analysis
• Investor types
• Investment styles
• Matching investors to your stock
• UK or overseas markets
• Institutional and PCBs

Online communication
• Current trends in online investor communications
• Making the most of your website
• Online annual reports and presentations
• New technologies and their applications, webcasts and use of social media

Essential presentation techniques
• Getting your message across
• Use of visual materials
• Time management
• The spoken word

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This should be made to: HSBC, Poultry & Princes Street, London EC2P 2BX. Branch code: 40 05 30. Account number: 61821881. Please advise when payment has been made.

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Professional development

Foundation Level - Practical IR tools and techniques

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